I'm often asked what makes Specs2U so different compared to people's normal expectations of an opticians.
There are of course the basic differences.
We operate from out-of-town locations. This means that parking is available, free and right outside the branch. Town centre locations rarely if ever have that benefit.
We make our own lenses - which means that you are essentially buying direct from the manufacturer. This means much better value for money but also access to expertise on how lenses are made as well as probably the widest lens choice available in the UK.
We provide 30 minute in-depth eye examinations for all customers - which mans you have more time with the optometrist and they have more time with you.
But what really makes us different is the customer experience. Our customers make much of the welcome they receive, the general friendly and helpful environment, the fact that we are on first name terms with most our customers. Some have referred to us as their own special 'club', they bring our staff small gifts as an additional 'thank you' and also just pop in to say hello. Not, you may agree, how most people would view their current optician.
Just recently one of our customers told us that she was recommended to us by two of her friends - none of them knew the others were already customers of ours - and all had said the same positive things about their experience. That alone defines just how different Specs2U is.