Amazingly, while in Sainsbury's I bumped into another couple of my customers - and we chatted for about 5 minutes about holidays, glasses (obviously) and family. Again it shows the type of relationship we enjoy with our customers - you are certainly not just a name and number at Specs2U.
We're on first name terms with many of our customers and some pop in for a cup of tea and a chat when they're in the area. Indeed many book their eye tests by popping into the branch in person rather than just calling on the phone. I'd like to think its for my sparkling personality but I suspect its my tea and coffee making ability.